On Saturday, September 28, there will be a #GoldOpen Family Day of DreamWorks Animation and Pearl Studio’s co-production Abominable with six screenings in Los Angeles, seven screenings in New York and and two screenings in San Francisco.
#GoldOpen is a community movement dedicated to ensuring the opening weekend success of Asian-led films.
Yao King recently sponsored #GoldOpen screenings for Lulu Wang’s The Farewell and Justin Chon’s Ms. Purple in New York, and is part of the #GoldOpen NY team for the #GoldOpen Family Day of screenings for Abominable in New York.
Abominable is the first modern day Chinese family featured in a global animated film. Abominable, written and directed by Jill Culton (Monsters, Inc., Toy Story 2) and co-directed by Todd Wilderman (Trolls, The Croods), stars Chloe Bennet as Yi, Tenzing Norgay Trainor as Jin, and Albert Tsai as Peng, with Eddie Izzard, Sarah Paulson, Tsai Chin, and Michelle Wong. Produced by Suzanne Buirgy and Peilin Chou with Executive Producers Tim Johnson, Frank Zhu, and Li Ruigang, Abominable will be released by Universal Pictures worldwide beginning September 27, 2019, with distribution in China by Pearl.
When teenage Yi (Chloe Bennet, Marvel’s Agents of S.H.I.E.L.D.) encounters a young Yeti on the roof of her apartment building in Shanghai, she and her mischievous friends, Jin (Tenzing Norgay Trainor) and Peng (Albert Tsai), name him “Everest” and embark on an epic quest to reunite the magical creature with his family at the highest point on Earth.
But the trio of friends will have to stay one-step ahead of Burnish (Eddie Izzard), a wealthy man intent on capturing a Yeti, and zoologist Dr. Zara (Sarah Paulson) to help Everest get home.
Abominable will also be partnering with TheaterEars — where you can install an app and watch the film with a Chinese language recording.
Sponsor/Patron Information: If you are interested in becoming a #GoldOpen Sponsor/Patron for Family Day and ABOMINABLE, please reach out directly to firstname.lastname@example.org for personal assistance or follow this link here for self-service. This is a great way to support, spreading a unique experience to partners, clients, non-profits, friends and family.
#GoldOpen was founded in a 2017 Gold House Salon by pioneering Asian directors, producers, writers, and executives who wanted the world we watch to reflect the world we live in. Inspired by the African American and Women communities who’d successfully ensured the opening weekend success of their own films, the group adapted and scaled its own version, buying out theaters for independent films, engineering viral social media and press campaigns, and accelerating global distribution opportunities. Since then, #GoldOpen has successfully supported various creative projects for different communities. Most importantly, #GoldOpen has now transcended any single organization, fueled by a global network of passionate fans, influencers, leaders, and organizations across multicultural communities including the Coalition of Asian Pacifics in Entertainment, A3 Foundation, and many more.
Gold House is an exclusive collective of pioneering Asian founders, creative voices, and leaders dedicated to systematically accelerating the Asian diaspora’s societal impact while enhancing the community’s cultural legacy. For more information, click here.
Lia Chang is an actor, a multi-media content producer and co-founder of Bev’s Girl Films, making films that foster inclusion and diversity on both sides of the camera. Bev’s Girl Films’ debut short film, Hide and Seek was a top ten film in the Asian American Film Lab’s 2015 72 Hour Shootout Filmmaking Competition, and she received a Best Actress nomination. BGF collaborates with and produces multi-media content for artists, actors, designers, theatrical productions, composers, musicians and corporations. Lia has appeared in the films Wolf, New Jack City, A Kiss Before Dying, King of New York, Big Trouble in Little China, The Last Dragon, Taxman and Hide and Seek. She is profiled in Jade Magazine and Playbill.com.
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