#GoldOpen Premiere of Justin Chon’s MS. PURPLE in New York

I attended a #GoldOpen premiere screening of Ms. Purple, the second feature from award-winning filmmaker Justin Chon (Gook, 2017), at the Chelsea Cinepolis in New York on September 12.

MS. PURPLE #GoldOpen audience members at the Chelsea Cinepolis in New York on September 12, 2019. Photo by Lia Chang

#GoldOpen is a community movement dedicated to ensuring the opening weekend success of Asian-led films. Yao King, who sponsored the #GoldOpen screening and hosted a reception at his home after the screening shared, “We’ve meaningfully lifted films from blockbusters like “Crazy Rich Asians” to independent films like “The Farewell.”

Yao King and Awkwafina. Photo by Lia Chang
Catherine Choi, Justin Chon, Yao King and Alex Chi. Photo by Lia Chang
Justin Chon and Yao King. Photo by Lia Chang
Yao King. Photo by Lia Chang

HuffPost’s Asian-American Affairs Reporter Kimmy Yam moderated a Q & A with filmmaker Justin Chon and producer Alex Chi after the screening.

Alex Chi, Justin Chon, Kimmy Yam. Photo by Lia Chang
Alex Chi and Justin Chon. Photo by Lia Chang
Alex Chi, Justin Chon, Kimmy Yam. Photo by Lia Chang

On Saturday, September 28, there will be a #GoldOpen Family Day of screenings of DreamWorks Animation and Pearl Studio’s co-production Abominable in Los Angeles, New York and San Francisco.

Abominable is the first modern day Chinese family featured in a global animated film.  Abominable, written and directed by Jill Culton (Monsters, Inc., Toy Story 2) and co-directed by Todd Wilderman (Trolls, The Croods), stars Chloe Bennet as Yi, Tenzing Norgay Trainor as Jin, and Albert Tsai as Peng, with Eddie Izzard, Sarah Paulson, Tsai Chin, and Michelle Wong. Produced by Suzanne Buirgy and Peilin Chou with Executive Producers Tim Johnson, Frank Zhu, and Li Ruigang, Abominable will be released by Universal Pictures worldwide beginning September 27, 2019, with distribution in China by Pearl.

When teenage Yi (Chloe Bennet, Marvel’s Agents of S.H.I.E.L.D.) encounters a young Yeti on the roof of her apartment building in Shanghai, she and her mischievous friends, Jin (Tenzing Norgay Trainor) and Peng (Albert Tsai), name him “Everest” and embark on an epic quest to reunite the magical creature with his family at the highest point on Earth.

But the trio of friends will have to stay one-step ahead of Burnish (Eddie Izzard), a wealthy man intent on capturing a Yeti, and zoologist Dr. Zara (Sarah Paulson) to help Everest get home.

Directed by Jill Culton (Open Season, Monsters, Inc., Toy Story 2) and produced by Suzanne Buirgy (Kung Fu Panda 2Home), Abominable is executive produced by Tim Johnson (Over the HedgeHomeANTZ) and is co-directed by Todd Wilderman (TrollsThe Croods).

Abominable will be released by Universal Pictures worldwide beginning September 27, 2019. In China, the film will be distributed by Pearl. Abominable will also be partnering with TheaterEars — where you can install an app and watch the film with a Chinese language recording.

#GoldOpen was founded in a 2017 Gold House Salon by pioneering Asian directors, producers, writers, and executives who wanted the world we watch to reflect the world we live in. Inspired by the African American and Women communities who’d successfully ensured the opening weekend success of their own films, the group adapted and scaled its own version, buying out theaters for independent films, engineering viral social media and press campaigns, and accelerating global distribution opportunities. Since then, #GoldOpen has successfully supported various creative projects for different communities. Most importantly, #GoldOpen has now transcended any single organization, fueled by a global network of passionate fans, influencers, leaders, and organizations across multicultural communities including the Coalition of Asian Pacifics in Entertainment, A3 Foundation, and many more.

Jaysn Kim, Jaeki Cho, Justin Chon, Mikey Fresh, Donnie Kwak and Dumbfoundead. Photo by Lia Chang
Judy Lei, Nancy Chu, Lia Chang and June Jee. Photo by Garth Kravits
A guest, Tony Wu, Patrick Chen, June Jee, Nancy Chu, Katrina Inagaki. Photo by Lia Chang

Gold House is an exclusive collective of pioneering Asian founders, creative voices, and leaders dedicated to systematically accelerating the Asian diaspora’s societal impact while enhancing the community’s cultural legacy. For more information, click here.

Ms. Purple is a poignant drama that follows the emotional journeys of semi-estranged siblings Kasie (Tiffany Chu) and Carey (Teddy Lee), who were raised – and are now seemingly stuck – in Koreatown, Los Angeles. Abandoned by their mother and brought up by their father, the siblings continue to struggle with deep emotional wounds from the difficulty brought on by the parental dynamic. In the dark karaoke rooms of Los Angeles’s Koreatown stripmalls, Kasie works as a doumi girl, a young hostess paid to cater to rich businessmen’s capricious whims. As she struggles to hide her sorrow through soju- and MDMA-fueled nights, her mind is focused on one thing: earning enough tips to continue providing for her bedridden father. When her father’s caretaker unexpectedly quits, Kasie seeks help from her estranged brother, and the siblings are forced to reconnect and reconcile the suppressed trauma that lead to their separation.

Se Kim, Marie Choi, Justin Chon, Alex Chi, Julie Young. Photo by Lia Chang

The cast also features Jake Choi, Alma Martinez, Octavio Pizano, James Kang and Crystal Lee. Ms. Purple is an Oscilloscope Laboratories release and was an official selection of the Sundance Film Festival and Seattle International Film Festival.

Ms. Purple was produced by Alex Chi, Justin Chon and Alan Pao and executive produced by Alan Pao and Pierre Delachaux. The screenplay of Ms. Purple was written by Justin Chon and Chris Dinh. The creative team also includes Ante Cheng (Director of Photography), Reynolds Barney (Editor), Bokoung Shin (Production Designer), Eunice Jera Lee (Costume Designer), Ricardo Herrera (Assistant Director), Minaho Takahashi (Hair/Makeup Designer), Chuck Rockford (Sound Mixer), Roger Suen (Composer).

Patrick Chen, Shuya Chang and Teresa Ting. Photo by Lia Chang
Katrina Inagaki, Lia Chang, Patrick Chen, Yao King and Wesley J. Lai. Photo by Lia Chang
Garth Kravits and Lia Chang. Photo by Wesley J. Lai
Front Row: Patrick Chen, Teresa Ting, Kayla Wong, Kimmy Yam, Celia Au, Shuya Chang. Back Row: Michael Stewart, Bryant Detwiller, Mario, Tony Wu, Bing Chen, Vinny Chhibber and Sophia Chang. Photo by Lia Chang
Se Kim, Michael Stewart, Adia,Bryant Detwiller and Celia Au. Photo by Lia Chang
Lia Chang. Photo by Garth Kravits. Photo by Lia Chang

Lia Chang is an actor, a multi-media content producer and co-founder of Bev’s Girl Films, making films that foster inclusion and diversity on both sides of the camera. Bev’s Girl Films’ debut short film, Hide and Seek was a top ten film in the Asian American Film Lab’s 2015 72 Hour Shootout Filmmaking Competition, and she received a Best Actress nomination. BGF collaborates with and produces multi-media content for artists, actors, designers, theatrical productions, composers,  musicians and corporations. Lia has appeared in the films Wolf, New Jack City, A Kiss Before Dying, King of New York, Big Trouble in Little China, The Last Dragon, Taxman and Hide and Seek. She is profiled in Jade Magazine and Playbill.com.

All text, graphics, articles & photographs: © 2000-2019 Lia Chang Multimedia. All rights reserved. All materials contained on this site are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Lia Chang. You may not alter or remove any trademark, copyright or other notice from copies of the content. For permission, please contact Lia at liachangpr@gmail.com

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